FRACTIONAL CREATIVE & BRAND DIRECTOR

For founders and growing teams ready for a brand that reflects the quality of their work—and drives meaningful growth


You've built something real. Often at this stage, disconnected messaging, an outdated website, and scattered marketing start working against you. I bring the strategic direction and hands-on execution to align it all — so everything works together to attract the right clients, build trust faster, and take pressure off you.

Maura standing outdoors in Portland, Maine, wearing a white short-sleeved dress with blurred buildings and trees in the background.

The business is growing — but too much still depends on you.

You might recognize yourself here:

  • You know your role should be more visionary — but creative direction still runs through you.

  • Your messaging and visuals feel inconsistent across your website and marketing.

  • You’ve invested in support before, but nothing has translated into a clear, repeatable system.

  • Your website and marketing are active, but not clearly supporting sales, retention, or growth.

A hardcover book titled 'What I Know For Sure' by Oprah Winfrey resting on a closed, rose gold laptop, placed on a light-colored wooden desk.

You have the pieces. What’s missing is the structure connecting them.

Your website, campaigns, and marketing may all exist—but without clear direction, they don’t build on each other or compound over time.

EXPERIENCE SHAPED ACROSS NATIONAL BRANDS & FOUNDER-LED BUSINESS ALIKE

Stop & Shop logo with colorful abstract shapes above the store name
CVS Pharmacy logo with red heart and text
Logo for Willard Beach Studio with a circular sand dollar aqua background.
Colorful logo with the name 'Pasha Marlowe' in large, stylized letters, with each letter in a different pastel color.
Logo for 'FACtor with Leyla' featuring stylized text with 'FAC' in bold, 'tor' in lighter font, and cursive 'with Leyla' below.
Edy's ice cream logo with a brown background and white text
Nestlé logo featuring a line drawing of two birds on a nest with eggs
Nestlé PURINA logo with a red checkered emblem
Text saying 'caroline niederman' in blue font on a white background.
Logo with the letters J O H, a shopping cart icon inside the letter O, and the slogan 'Driven to Sell Right' beneath.
Logo for Soul Space Holistic Healing, featuring a stylized purple sun with rays and horizontal lines above the text

Clients may begin with a focused engagement or step into ongoing creative and strategic partnership—depending on what the business needs most.

Maura in pink ribbed shirt leaning over a desk with an open laptop and documents.

Fractional Creative & Brand Direction

For founder-led businesses that need senior-level creative and strategic direction across brand, website, and marketing—without hiring in-house.

Typically structured as a focused 3–6 month engagement.

  • Align brand, messaging, website, and marketing into a cohesive growth system

  • Provide ongoing creative direction across campaigns, content, and launches

  • Support email marketing and lifecycle systems, including automation & retention strategy

  • Help prioritize what to focus on—and what to stop doing—to create momentum and clarity

  • Ensure every touchpoint works together to support sales, retention, and long-term growth

    This is where the deeper shift happens—when the brand stops relying on the founder to hold everything together and starts operating with clarity, consistency, and momentum.

Website Strategy + Experience Design

A color swatch fan deck resting on a closed laptop with a pink keyboard.

For founders who know what they offer — but whose website no longer reflects the business they’ve built.

  • Clarify the role your site needs to play now

  • Map the key journeys visitors should take

  • Create a clearer, stronger online presence that builds trust and supports conversion

A focused project that often becomes the starting point for broader brand and creative direction.

Who you’re partnering with

I’m Maura — a Fractional Creative & Brand Director for founder-led businesses navigating growth.

Maura wearing a light pink blazer and white top outdoors with trees and greenery in the background.

Working in marketing and category development inside a large global brand gave me a strong foundation in strategy, positioning, and what it takes to support a growing business well. I later spent more than a decade co-owning a yoga studio and therapeutic practice, where caring deeply for our members, clients, and staff helped create a thriving community. I learned what it means to wear every hat, make decisions with incomplete information, and shape an experience people can genuinely feel.

That season changed how I see brands entirely.

I understand the strategic structure a growing business needs, and I know what it feels like to be the founder holding so much of it together. The people I work with are thoughtful, capable, and deeply invested in what they’re building. They need a partner who can hold the bigger picture, help them move forward with clarity, and make sure the business is showing up in a way that feels aligned, cohesive, and built to grow.

As your business grows, clear direction becomes essential.

A Strategy Session is where we look at what’s no longer working, what the business has outgrown, and what’s needed next—whether that’s a focused project or a more integrated creative partnership.