FRACTIONAL CREATIVE & BRAND DIRECTOR
For founders ready for their brand to match the level of their work
When your website, messaging, and marketing no longer feel aligned, I provide the creative direction and strategic clarity that help the business feel stronger, more cohesive, and less dependent on you.
The business is growing — but too much still depends on you.
You might recognize yourself here:
You know your role should be more visionary — but creative direction still runs through you.
Your messaging and visuals feel inconsistent across your website and marketing.
You’ve invested in support before, but nothing has turned into a clear operating system.
Your website and marketing are active, but not clearly supporting sales, retention, or growth.
You have the pieces. What’s missing is the structure connecting them.
Your website, campaigns, and marketing may all exist — but without clear direction behind them, nothing compounds the way it should. That’s what I help create: the strategic and creative structure that allows each part of the business to build on the others.
EXPERIENCE SHAPED ACROSS NATIONAL BRANDS & FOUNDER-LED BUSINESS ALIKE
We begin with what needs attention now.
That may be an outdated website, scattered messaging, or marketing that no longer works together.
Sometimes the right next step is a focused project. Often, it becomes the foundation for a more integrated partnership — one that brings clearer direction across your brand, website, and marketing as a whole.
Fractional Creative & Brand Direction
For founder-led businesses that need creative and strategic direction across brand, website, and marketing — without building an internal leadership role first.
Typically structured as a focused 3–6 month engagement.
Align your brand, website, and key campaigns
Clarify messaging and creative direction across touchpoints
Support launches, content, and lifecycle marketing with greater cohesion
This is where the deeper shifts happen — when the brand stops relying on the founder to hold everything together and starts operating with greater clarity, consistency, and momentum.
Website Design & Strategy
For founders who know what they offer — but whose website no longer reflects the business they’ve built.
Clarify the role your site needs to play now
Map the key journeys visitors should take
Create a cleaner, stronger online presence your team can confidently maintain
A focused project that often becomes the starting point for broader brand and creative direction.
Who you’re partnering with
I’m Maura — a Fractional Creative & Brand Director for founder-led businesses navigating growth.
I’ve worked inside Fortune 500 companies, alongside founder-led businesses, and spent over a decade running my own. That combination shaped both how I think strategically and how I support the people behind the business.
Working in marketing and category development inside a large global brand gave me a strong foundation in strategy, positioning, and what it takes to support a growing business well. I later spent more than a decade co-owning a yoga studio and therapeutic practice, where caring deeply for our members, clients, and staff helped create a thriving community. I learned what it means to wear every hat, make decisions with incomplete information, and shape an experience people can genuinely feel.
That season changed how I see brands entirely.
I understand the strategic structure a growing business needs, and I know what it feels like to be the founder holding so much of it together. The people I work with are thoughtful, capable, and deeply invested in what they’re building. They need a partner who can hold the bigger picture, help them move forward with clarity, and make sure the business is showing up in a way that feels aligned, cohesive, and built to grow.
As the business grows, clear direction becomes more valuable.
A Strategy Session is where we look at what feels misaligned, what the business has outgrown, and whether the next step is a focused project or a more integrated creative partnership.