FRACTIONAL CREATIVE & BRAND DIRECTOR
For founders and growing teams ready for a brand that reflects the quality of their work—and drives meaningful growth
When your website, messaging, and marketing feel disconnected or inconsistent, I bring strategic creative direction and hands-on execution—so everything works together to attract the right clients, build trust faster, and take pressure off your day-to-day.
The business is growing — but too much still depends on you.
You might recognize yourself here:
You know your role should be more visionary — but creative direction still runs through you.
Your messaging and visuals feel inconsistent across your website and marketing.
You’ve invested in support before, but nothing has translated into a clear, repeatable system.
Your website and marketing are active, but not clearly supporting sales, retention, or growth.
You have the pieces. What’s missing is the structure connecting them.
Your website, campaigns, and marketing may all exist—but without clear direction, they don’t build on each other or compound over time.
EXPERIENCE SHAPED ACROSS NATIONAL BRANDS & FOUNDER-LED BUSINESS ALIKE
Work can begin with a focused engagement to address what’s not working—or evolve into an ongoing creative and strategic partnership.
Fractional Creative & Brand Direction
For founder-led businesses that need senior-level creative and strategic direction across brand, website, and marketing—without hiring in-house.
Typically structured as a focused 3–6 month engagement.
Align brand, messaging, website, and marketing into a cohesive growth system
Provide ongoing creative direction across campaigns, content, and launches
Support email marketing and lifecycle systems, including automation & retention strategy
Help prioritize what to focus on—and what to stop doing—to create momentum and clarity
Ensure every touchpoint works together to support sales, retention, and long-term growth
This is where the deeper shift happens—when the brand stops relying on the founder to hold everything together and starts operating with clarity, consistency, and momentum.
Website Strategy + Experience Design
For founders who know what they offer — but whose website no longer reflects the business they’ve built.
Clarify the role your site needs to play now
Map the key journeys visitors should take
Create a clearer, stronger online presence that builds trust and supports conversion
A focused project that often becomes the starting point for broader brand and creative direction.
Who you’re partnering with
I’m Maura — a Fractional Creative & Brand Director for founder-led businesses navigating growth.
I’ve worked inside Fortune 500 companies, alongside founder-led businesses, and spent over a decade running my own. That combination shaped both how I think strategically and how I support the people behind the business.
Working in marketing and category development inside a large global brand gave me a strong foundation in strategy, positioning, and what it takes to support a growing business well. I later spent more than a decade co-owning a yoga studio and therapeutic practice, where caring deeply for our members, clients, and staff helped create a thriving community. I learned what it means to wear every hat, make decisions with incomplete information, and shape an experience people can genuinely feel.
That season changed how I see brands entirely.
I understand the strategic structure a growing business needs, and I know what it feels like to be the founder holding so much of it together. The people I work with are thoughtful, capable, and deeply invested in what they’re building. They need a partner who can hold the bigger picture, help them move forward with clarity, and make sure the business is showing up in a way that feels aligned, cohesive, and built to grow.
As your business grows, clear direction becomes essential.
A Strategy Session is where we look at what’s no longer working, what the business has outgrown, and what’s needed next—whether that’s a focused project or a more integrated creative partnership.