FRACTIONAL CREATIVE DIRECTOR
Your brand, led with intention — without hiring full-time
I work with founder-led businesses to bring clarity and cohesion to their brand — so every touchpoint builds trust and attracts the right people.
The business is growing — but too many decisions still run through you.
You might recognize yourself here:
You know your role should be more visionary — but creative direction still lands on you.
Messaging and visuals feel inconsistent across your site, decks, and marketing.
You’ve invested in design or marketing before, but it never quite became a repeatable system.
Your website and marketing aren't clearly supporting sales or retention yet.
You have the pieces. What’s missing is the through-line.
Your website, campaigns, and marketing all exist — but without a clear structure connecting them, nothing quite builds on anything else.
That's what we fix together.
CLIENT WORK FEATURED IN
We start with what matters most.
Most founders arrive with one area that feels most urgent — an outdated website, scattered messaging, or marketing that isn’t functioning as a system.
We begin there, then build from it.
Fractional Creative & Brand Direction
For founders who need a consistent creative voice guiding their brand — without the overhead of a full-time hire.
Align your brand, website, and key campaigns
Establish clear messaging and creative standards for your team
Shape launches, content, and lifecycle marketing
Website Clarity & Design
For founders who know what they offer — but whose website hasn't caught up yet.
Clarify the role your site needs to play now
Map the key journeys visitors should take
Launch a clean, modern site in three weeks, with simple documentation your team can maintain
Strategic Brand Evolution
For when your brand no longer matches where you're headed.
Refine your brand narrative, positioning, and visual direction
Map the structure and key journeys your site needs to support growth
Translate that foundation into clear guidance your team can carry forward
Who you’re partnering with
I’m Maura, a Fractional Creative & Brand Director.
Working across Fortune 500 brands, founder-led businesses, and wellness practices has shaped how I translate vision into brands, websites, and client journeys that support real growth.
Earlier in my career I worked in marketing and business development inside a large national brand. Later, I spent more than a decade co-owning a yoga studio and therapeutic practice, designing environments, memberships, and client experiences that built community and kept people coming back.
That combination shaped how I approach brands today: holding both the strategic structure a growing business needs and the human experience of the people it serves.
Most founders know what they want to build. They just need the right person helping them build it.
A Strategy Session is where we clarify where you are, where you're headed, and exactly what support will move things forward.