A blend of strategy, design and human experience.
I’m Maura — a Fractional Creative Partner and Brand Director, serving as a strategic thought partner for founders and small teams. Together, we shape resonant brands, websites, and client journeys that give your business room to grow.
I know a founder’s brain is anything but linear.
Early in my career, I worked in marketing and business development for a Fortune 500 company — where I learned to recognize patterns, understand what drives decisions, and translate complexity into clear direction.
More recently, I spent over a decade co-owning a yoga studio, running an online therapeutic movement membership, and therapeutic private practice. That season added a different, equally important layer: presence, listening, and designing experiences that genuinely support people. I saw firsthand how environment, language, and consideration shape how someone feels when they interact with a brand.
Most founders I work with are holding a big vision, daily fires, and real human responsibilities, all while knowing their current brand or website no longer quite fits.
I’m here to hold the whole picture with you and translate it into a clear, sustainable structure your business can grow inside of.
As a founder who’s taken a non-linear path myself, I understand what it’s like to evolve, pivot, and grow into work that feels more true over time.
My strength lies in holding both perspectives at once—zooming out to understand your bigger vision, values, and the story you want to tell, while zooming in on the details that make everything feel intentional and cohesive for you and your team.
In practice, that looks like:
Leading brand story and positioning so your team has a clear creative north star
Architecting a website that supports launches, evergreen offers, and future phases
Shaping campaigns and lifecycle flows that connect the dots between touchpoints
Partnering with your team so creative, marketing, and ops are pulling in the same direction
The result is part creative direction, part systems design, and part grounded strategic support for all the moving parts and priorities that come with a growing business—so you can move forward with more clarity, cohesion, and support.
Want a calm, strategic thought partner in your corner?
If you’re holding a lot—client work, team needs, new ideas for your brand or website—a strategy consult gives us space to think it through together and outline your best next steps.