A blend of strategy, design and human experience.
When your brand strategy and design are built around how real people move through your business online, your website becomes a calm, focused space that guides the right people from first impression to confident “yes.”
I’m Maura — a Fractional Creative Marketing Partner and Brand & Website Architect and evolving experts, founders, and teams. Together, we build clear, elevated websites and client journeys that reflect the true quality of your work and give your business room to grow.
I know a founder’s brain is anything but linear.
Early in my career, I worked in marketing and business development for a Fortune 500 company — where I learned to recognize patterns, understand what drives decisions, and translate complexity into clear direction.
More recently, I spent over a decade co-owning a yoga studio and running an online therapeutic movement membership. That season added a different, equally important layer: presence, listening, and designing experiences that genuinely support people. I saw firsthand how environment, language, and consideration shape how someone feels when they interact with a brand.
Most founders I work with are holding big vision, daily fires, and real human responsibilities, all while knowing their current brand or website no longer quite fits.
I’m here to hold the whole picture with you and translate it into a clear, sustainable structure your business can grow inside of.
As a founder who’s taken a non-linear path myself, I understand what it’s like to evolve, pivot, and grow into work that feels more true over time.
My strength lies in holding both perspectives at once—zooming out to understand your bigger vision, values, and the story you want to tell, while zooming in on the details that make everything feel intentional and cohesive for you and your team.
Most of my work happens in the space between your long-term vision and the details of how it comes to life day to day, so you don’t have to hold all of that alone.
In every conversation, the focus is on the through-line of what you share—the story you’re really here to tell, the values you refuse to compromise on, and the way you want your customers to feel. From there, I architect the structure that can hold all of that as you grow.
In practice, that might look like:
• Clarifying your brand’s core story and positioning
• Architecting a website that supports launches, evergreen offers, and future phases
• Designing campaigns and funnels that connect the dots between touchpoints
• Partnering with your team so creative, marketing, and ops actually work together
The result is part creative direction, part systems design, and part grounded space-holding for all the moving parts and priorities that come with a growing business—so you can move forward with more clarity, cohesion, and support.
Are you feeling the gap between what you do and what people see online?
I’d love to explore what closing that gap could look like together.